Scheme Primer
Health & Nutrition
ngo-practitioners
MAMATA-PMMVY — Odisha's Maternity Benefit for Pregnant and Lactating Mothers
Last verified: May 2026 · 7 min read · JaBaSu Knowledge Commons
At a Glance
| Parameter |
Detail |
| Scheme Name |
MAMATA-PMMVY (combined state + central maternity scheme) |
| MAMATA |
Odisha state conditional cash transfer scheme (launched 2011) |
| PMMVY |
Pradhan Mantri Matru Vandana Yojana (Central scheme, joined by Odisha in 2025-26) |
| Nodal Dept. |
Dept. of Women and Child Development, Government of Odisha |
| Status |
Active — MAMATA operational; PMMVY integration from 2025-26 |
| MAMATA Amount |
Rs. 10,000 per beneficiary (doubled from Rs. 5,000, effective August 2023) |
| PMMVY Amount |
Rs. 5,000 (1st child) / Rs. 6,000 (2nd child if girl) — from 2025-26 |
| Odisha Budget 2025-26 |
Rs. 284 crore (MAMATA) + Rs. 208 crore (PMMVY) |
| Official Portal |
mamata-pmmvy.odisha.gov.in |
| Helpline |
14408 (PMMVY helpline) |
| MAMATA App |
Mamata 2.0 (Google Play Store) |
Important: Odisha has historically NOT implemented PMMVY — maintaining its own MAMATA scheme instead. The 2025-26 Odisha Budget (presented by Finance Minister Mohan Charan Majhi) announced that Odisha will NOW join PMMVY while continuing MAMATA. Both schemes are being implemented side-by-side from 2025-26, administered through a unified portal at mamata-pmmvy.odisha.gov.in.
What Is MAMATA?
MAMATA — Odisha's conditional cash transfer maternity benefit scheme — was launched in 2011 to address maternal and infant undernutrition by providing financial support to pregnant and lactating women. It is designed to:
- Partially compensate pregnant and nursing mothers for wage loss so they can rest adequately during and after pregnancy
- Increase utilisation of maternal and child health services — antenatal care, postnatal care, and immunisation
- Improve mother and child care practices — particularly exclusive breastfeeding and complementary feeding
MAMATA is operational across all 338 ICDS projects in all 30 districts of Odisha — making it one of the most comprehensive state maternity schemes in India.
The February 2024 doubling: On 13 February 2024, the then-Chief Minister doubled MAMATA benefits from Rs. 5,000 to Rs. 10,000, effective retrospectively from August 2023. The revised installment structure:
- First installment: Rs. 6,000 (during the third trimester of pregnancy)
- Second installment: Rs. 4,000 (10 months after delivery)
The current BJP government has continued MAMATA and added PMMVY alongside it from 2025-26, bringing combined potential maternity benefit to Rs. 15,000–16,000 for eligible women.
What Is PMMVY (Now in Odisha)?
Pradhan Mantri Matru Vandana Yojana (PMMVY 2.0) is the Central Government's maternity benefit scheme under the Ministry of Women and Child Development, implemented under Section 4 of the National Food Security Act (NFSA) 2013. Odisha had previously not implemented PMMVY, maintaining MAMATA as the state alternative. The 2025-26 budget confirmed Odisha's entry into PMMVY.
PMMVY 2.0 benefits:
- First child: Rs. 5,000 in two installments (Rs. 3,000 after ANC; Rs. 2,000 after childbirth and immunisation)
- Second child (girl only): Rs. 6,000 in a single installment after delivery and immunisation within 14 weeks
PMMVY eligibility requirements:
- Women aged 19 years and above
- For first child: all eligible women
- For second child: only if the second child is a girl
- Must belong to a socially/economically disadvantaged category: SC/ST, annual family income below Rs. 8 lakh, MGNREGS/VB-G RAM G job card holder, PM-KISAN beneficiary, e-Shram card holder, Ayushman Bharat PMJAY beneficiary, BPL ration card holder, AWW/AWH/ASHA worker
- Husband's Aadhaar is NOT mandatory (removed in PMMVY 2.0)
Eligibility for MAMATA
Core eligibility (MAMATA):
- Permanent resident of Odisha
- Pregnant or lactating woman aged 19 years or above
- For the first two live births (no limit on number of pregnancies for women from PVTG communities — the 13 notified PVTGs in Odisha)
- Not a government employee or spouse of a government employee
- Must register at the Anganwadi Centre within the first 4 months of pregnancy
The PVTG exception: Women from Odisha's 13 Particularly Vulnerable Tribal Groups receive MAMATA benefits for every pregnancy — not limited to two live births. This is the most significant Odisha-specific equity provision in the scheme.
Installment Conditions — What Women Must Do to Receive Each Payment
MAMATA is conditional — payments are linked to health behaviour at each stage.
First Installment (Rs. 6,000) — Third trimester:
To receive this installment, the beneficiary must have completed:
- Pregnancy registered with AWC/mini-AWC
- At least one ANC (Antenatal Check-up) visit
- At least two nutrition and IYCF (Infant and Young Child Feeding) counselling sessions
- Receipt of Iron-Folic Acid tablets
- Received TT (Tetanus Toxoid) vaccination
Second Installment (Rs. 4,000) — 10 months after delivery:
To receive this installment, the beneficiary must have completed:
- Institutional delivery (hospital or health facility)
- Birth registration of the child
- At least one postnatal check-up within 48 hours
- Exclusive breastfeeding for at least 6 months
- Complementary feeding started after 6 months
- At least 6 growth monitoring and IYCF counselling sessions (0-9 months)
- Child's immunisation up to 9 months as per national schedule (BCG, DPT, Polio, Hepatitis B, Measles)
How to Apply
Online (Mamata 2.0 Mobile App):
- Download "Mamata 2.0" from Google Play Store
- Register pregnancy details, bank account, RCH number, and Aadhaar
- Upload self-declaration form and supporting documents
- Track status through the app
Offline (AWC registration):
- Visit the Anganwadi Centre within the first 4 months of pregnancy
- Fill out the self-declaration form with photograph
- Submit: photocopy of first page of passbook (in woman's name), Aadhaar copy, MCP Card with RCH number
- AWW/ASHA facilitates registration and document submission
Payments: All payments via Direct Benefit Transfer (DBT) to the woman's own Aadhaar-linked bank account. Account must be in the woman's individual name — not joint with husband.
PMMVY registration (2025-26 onwards): Through the unified mamata-pmmvy.odisha.gov.in portal or through AWC with the same documentation as MAMATA.
What NGOs Need to Know — the Practical Reality
1
The second installment conditionality is the biggest barrier. The list of 11 conditions for the second installment — while health-promoting in design — creates significant barriers for rural and tribal women. Exclusive breastfeeding documentation, 6 growth monitoring sessions, correct immunisation schedule — all must be verifiable at the AWC. In tribal areas where women have home deliveries, miss AWC sessions due to agricultural work, or cannot reach health facilities regularly, the second installment is often not received despite the woman having met the spirit if not the letter of the conditions. NGOs can facilitate AWC attendance and documentation.
2
The bank account barrier is identical to Subhadra Yojana. MAMATA requires payment to an individual Aadhaar-linked bank account in the woman's name. In many tribal households, women either share a joint account or have accounts in the husband's name. This single barrier blocks tens of thousands of eligible women from receiving benefits. NGOs familiar with the Subhadra Yojana bank account facilitation approach can use the same methodology for MAMATA.
3
PVTG women are entitled to benefits for every pregnancy — and don't know it. The unlimited MAMATA benefit for PVTG communities is the most significant and least-known equity provision in the scheme. Bonda, Dongria Kondh, Juanga, Hill Kharia, and other PVTG women are entitled to MAMATA benefits for every pregnancy — but this provision is not communicated at AWC level in most PVTG habitations. NGOs working with PVTG communities can specifically focus on this entitlement.
4
The MAMATA-PMMVY transition is creating confusion. The 2025-26 integration of PMMVY alongside MAMATA is new and is being implemented through an integrated portal that AWWs are still learning. Some women may qualify for both (MAMATA for first child + PMMVY for second girl child) — creating a combined benefit of Rs. 16,000. NGOs should stay updated on the integrated implementation guidelines through the WCD department and mamata-pmmvy.odisha.gov.in.
5
Institutional delivery is a condition but barriers remain in remote areas. The second installment requires institutional delivery — but in remote tribal blocks of Malkangiri, Koraput, and Rayagada, the nearest delivery facility may be hours away by foot. Women who deliver at home — often the practical reality — face losing the second installment. NGOs can advocate for the condition to be waived for tribal women in areas without health facility access within 5 km, and can support ASHA workers in documenting home deliveries for at least partial second installment consideration.
How JaBaSu Helps NGOs Connect Their Communities
AWC registration facilitation
JaBaSu helps partner NGOs organise seasonal registration camps at AWCs in remote tribal areas — bringing AWWs, Programme Assistants (MAMATA), and bank correspondents together so that women can complete pregnancy registration, bank account opening, and Aadhaar seeding in a single visit.
Second installment documentation support
JaBaSu provides partner NGO field workers with tools to help women track and document MAMATA conditions — an AWC visit register, immunisation schedule tracker, and growth monitoring record — ensuring beneficiaries do not lose the second installment due to documentation gaps.
PVTG entitlement awareness
JaBaSu's Government Interface team works with CDPOs and AWWs in PVTG operational areas to specifically communicate the unlimited-pregnancies MAMATA provision to PVTG women — including formal written communication to the CDPO requesting that this provision be actively implemented in all AWC awareness sessions.
Bank account facilitation
JaBaSu coordinates the same bank linkage facilitation model used for Subhadra Yojana — helping women in partner NGO communities open individual Aadhaar-linked accounts specifically for maternity benefit DBT receipt.
MAMATA-PMMVY integration guidance
JaBaSu tracks the 2025-26 integrated implementation guidelines in real time and provides partner NGOs with updated guidance on how the dual scheme architecture works — which women qualify for what combination of benefits, and how to register for each.