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Thematic Focus

Nine Sectors.
One Ecosystem.

Interconnected, not siloed. JaBaSu's cross-sector presence means every NGO partner benefits from learnings, networks, and resources across all nine thematic areas — because poverty, illiteracy, gender inequality, and cultural erosion are not separate problems.

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01
Child Welfare
Child Welfare · ECCE · Protection

Protecting Odisha's
Most Vulnerable Children

Odisha has among India's highest rates of child malnutrition, child labour, and out-of-school children — concentrated in tribal districts like Malkangiri, Koraput, Nabarangpur, and Nuapada. Despite significant progress on child health indicators nationally, Odisha's tribal blocks remain among the most challenging environments for child survival and development.

JaBaSu partners with NGOs working at the intersection of child rights, child welfare, and community development — providing the operational backbone so these organisations can focus entirely on reaching the most marginalised children.

Areas of Engagement

  • Prevention and elimination of child labour — awareness, rescue, rehabilitation, and mainstreaming into education
  • Child nutrition and Mid-Day Meal ecosystem strengthening — community monitoring, ICDS linkage
  • Child protection systems — anti-trafficking interventions, CWC linkage, community child protection committees
  • Early Childhood Care and Education (ECCE) — Anganwadi quality improvement, ECCE centre establishment
  • Support for children in conflict with law and children in institutional care
  • Menstrual health and hygiene for adolescent girls — school programmes, community awareness
  • Foster care, adoption facilitation support, and alternative care advocacy
ICDSChildlineCWCMid-Day MealPOCSOECCEAnti-trafficking

Priority Geographies

Malkangiri, Koraput, Nabarangpur, Nuapada, Kalahandi — Odisha's highest child vulnerability districts

Women Empowerment · Gender Equity

Women at the Centre
of Every Solution

Odisha's gender development indicators remain mixed. While female literacy has improved significantly, economic participation, safety, and political leadership remain critical challenges — particularly in rural and tribal areas where structural barriers are most entrenched.

JaBaSu partners with women-led and women-focused NGOs working on economic empowerment, safety, and leadership — and provides them the back office and funding infrastructure to scale their impact.

Areas of Engagement

  • Self-Help Group (SHG) formation, federation, and linkage with Mission Shakti and ORMAS
  • Livelihood promotion — handlooms, fisheries, food processing, minor forest produce value chains
  • Women-led micro-enterprises — access to credit, market linkage, business development
  • GBV prevention and response — shelter homes, legal aid, psychosocial counselling, One Stop Centres
  • Women's political participation — Panchayati Raj leadership training, Mahila Mandal strengthening
  • Skill development programmes exclusively for women — DDUGKY, NULM linkages
Mission Shakti Linkage

JaBaSu actively connects partner NGOs to Odisha's Mission Shakti ecosystem — helping NGOs support SHG federation, skill training, and livelihood linkage at the community level.

GBV Response Network

Supporting NGOs that operate shelter homes, legal aid clinics, and psychosocial services for survivors of gender-based violence across rural and tribal Odisha.

Women's Leadership

Training programmes for elected women representatives in Panchayati Raj institutions — building the confidence and capacity to govern effectively.

SHGsMission ShaktiORMASDDUGKYGBVPanchayati RajMicrofinance
Social Justice & Tribal Welfare

Dignity and Rights
for Every Community

Odisha is home to 62 Scheduled Tribes constituting 22.8% of the population, and 93 Scheduled Castes. Land alienation, structural discrimination, and persistent exclusion from development benefits define the lived realities of these communities. JaBaSu partners with organisations working on rights, legal access, and dignity across these intersecting marginalised groups.

Areas of Engagement

  • Land rights and anti-displacement advocacy — FRA implementation, PESA monitoring
  • Legal awareness and access to justice — legal aid camps, paralegal training, RTI facilitation
  • Primitive Vulnerable Tribal Group (PVTG) welfare — 13 PVTGs in Odisha
  • Dalit rights and anti-discrimination campaigns — atrocity prevention, caste census support
  • Disability inclusion — social protection, assistive devices, livelihood
  • LGBTQ+ dignity and inclusion programmes
  • Manual scavenger rehabilitation and occupational diversification
  • Prison reform and support for undertrial prisoners
PVTGFRAPESALegal AidSC/ST ActSCSTRTIDisability
62 Scheduled Tribes

Odisha's extraordinary tribal diversity — from the Bonda of Malkangiri to the Juang of Keonjhar — represents some of India's most culturally rich yet economically marginalised communities. JaBaSu partners with NGOs deeply embedded in these communities.

Forest Rights Act

Supporting NGOs in facilitating Individual Forest Rights (IFR) and Community Forest Rights (CFR) claims under the FRA 2006 — a critical instrument for tribal land security.

PVTG Focus

Special attention to Odisha's 13 Particularly Vulnerable Tribal Groups — the Birhor, Bondo, Chuktia Bhunjia, and others — who face the most acute forms of deprivation.

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04
Education
Education · FLN · School Development

Learning That
Transforms Life Trajectories

Despite improvements, Odisha's rural and tribal learning outcomes lag significantly behind national averages. Dropout rates at secondary level remain high, and foundational learning quality is a critical concern — particularly for first-generation learners in tribal blocks where mother-tongue-based multilingual education is essential.

Areas of Engagement

  • Foundational Literacy and Numeracy (FLN) programmes aligned with NEP 2020 and NIPUN Bharat
  • Teacher training and school leadership development — classroom practice improvement
  • School infrastructure support — libraries, science labs, digital classrooms, WASH facilities
  • Scholarship and mentoring for first-generation learners pursuing higher education
  • Bridge courses and back-to-school programmes for out-of-school children and dropouts
  • Odia medium education promotion and mother-tongue-based multilingual education
  • Special education and inclusive schooling for children with disabilities
  • Career guidance, coaching for competitive exams, and higher education access
FLNNIPUN BharatNEP 2020OSEPAKGBVRTEMLE
Culture · Heritage · Arts · Crafts

Protecting Odisha's
Living Heritage

Odisha is custodian of one of India's richest civilisational heritages — from Odissi dance to Pattachitra painting, Dhokra metal craft to Gotipua performance, Sambalpuri weave to Raghurajpur scroll painting, and an extraordinary temple architectural tradition. Many art forms and practitioners face existential risk from economic precarity and cultural disinterest.

Areas of Engagement

  • Documentation and digital archiving of endangered art forms and oral traditions
  • Livelihood support for traditional artists — Pattachitra, Gotipua, Odissi, Ganjam Kela
  • Restoration of endangered crafts — Sambalpuri ikat, Pipili appliqué, Cuttack silver filigree, Dhokra, stone carving
  • Cultural education in schools — integrating Odia heritage into school curriculum
  • Cultural tourism linkage — creating sustainable markets for artisans
  • GI tag utilisation — helping artisan communities benefit from GI recognition
  • Intangible Cultural Heritage (ICH) protection and UNESCO listing support
Odissi Dance

Supporting gurukuls and institutions preserving classical Odissi dance — one of India's eight classical dance forms — particularly for students from tribal and marginalised backgrounds.

Pattachitra & Scroll Painting

Raghurajpur, Puri's famous Pattachitra village, and related craft clusters receive support through documentation, market linkage, and artisan welfare programmes.

Tribal Visual Arts

Suras painting, tribal tattoo traditions, ceremonial textile arts, and other indigenous visual traditions of Odisha's 62 Scheduled Tribes — documented, celebrated, and linked to markets.

PattachitraDhokraSambalpuriOdissiGotipuaGI TagsICH
Skill Development · Livelihood · Enterprise

Skills That Create
Dignified Livelihoods

With large numbers of educated and semi-educated youth and significant out-migration to other states, Odisha urgently needs quality skill development and dignified local livelihood options. JaBaSu connects skilling NGOs to PMKVY, DDUGKY, ORMAS, and MSME-supported skilling schemes — while also facilitating CSR investment in the sector.

Areas of Engagement

  • Sector-specific skill training — construction, hospitality, healthcare, IT, manufacturing, agriculture
  • Linkage to PMKVY, DDUGKY, ORMAS, and MSME-supported skilling schemes
  • Entrepreneurship development and incubation for first-generation entrepreneurs
  • Agricultural skilling — precision farming, organic certification, market linkage, FPO management
  • Blue economy skills — fishing, aquaculture, marine value-chain, seafood processing
  • Digital literacy and IT skills for rural youth — BPO readiness, gig economy preparation
  • Financial literacy and banking inclusion for first-time workers
PMKVYDDUGKYOSDANULMBlue EconomyITIEntrepreneurship
Blue Economy Skills

Odisha's 480km coastline offers enormous potential for maritime livelihoods — fishing, aquaculture, seafood processing, and coastal tourism. JaBaSu connects coastal NGOs with corporate CSR and government skilling schemes.

Digital & Gig Economy

Preparing rural youth for digital livelihoods — from basic computer literacy to BPO readiness, freelancing skills, and platform economy participation.

Women's Skill Programmes

Dedicated skilling programmes for women — particularly in sectors with sustainable local demand: food processing, care work, handlooms, nursery management, and allied health.

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07
Environment
Environment · Climate · Sustainable Livelihoods

Building Climate
Resilience in Odisha

Odisha faces extreme climate vulnerability — cyclones, floods, and droughts — alongside deforestation, pollution, and mining-related environmental damage. Coastal communities face sea-level rise and storm surge intensification. Tribal communities dependent on forests face shrinking ecosystems. JaBaSu partners with environmental NGOs working on both mitigation and adaptation.

Areas of Engagement

  • Mangrove restoration and coastal ecosystem protection — Chilika, Bhitarkanika, and Mahanadi delta
  • Clean cooking and renewable energy adoption — solar, biogas, improved cookstoves
  • Watershed development and water conservation — check dams, farm ponds, recharge pits
  • Sustainable and natural farming — organic certification, zero-budget farming, FPO development
  • E-waste and plastic waste management — collection, segregation, processing
  • Climate-resilient livelihood programmes for coastal and forest communities
  • Environmental education and green schools — EE curriculum integration
MangrovesSolar EnergyWatershedOrganic FarmingChilikaClimate Resilience
Health · Nutrition · Mental Wellbeing

Health That Reaches
Every Community

Odisha has made significant health system strides — its response to natural disasters and cyclones is now internationally recognised. But significant challenges persist in maternal and child health, anaemia, non-communicable diseases, and mental health in underserved areas, particularly tribal blocks with limited health infrastructure.

Areas of Engagement

  • Mobile health units for tribal and remote communities — telemedicine integration
  • Maternal and neonatal health support — safe delivery facilitation, ANC promotion
  • Nutrition gardens and community kitchen linkages — anaemia reduction programmes
  • Mental health awareness and community support — district mental health programme linkage
  • Substance abuse prevention — particularly in mining-adjacent communities
  • Palliative care networks — home-based care for cancer and chronic disease patients
  • Health infrastructure support for PHCs and SHCs in tribal blocks
Mobile Health Units

Deploying mobile health units to Odisha's most remote tribal blocks — reaching communities weeks away from the nearest functioning Primary Health Centre.

Maternal Health

Odisha's maternal mortality rate, while improving, remains above the national average in tribal districts. JaBaSu supports NGOs working on antenatal care, institutional delivery, and postnatal follow-up.

Mental Health

Community-level mental health awareness, crisis support, and suicide prevention — addressing a growing but under-recognised public health challenge in Odisha.

MMRANCDMHPNCDTelemedicinePalliative
Agriculture · Handicrafts · Market Connectivity

Fair Markets for Farmers
and Artisans of Odisha

Odisha's agrarian economy supports over 60% of its population, yet farmers and artisans remain trapped in low-income cycles — disconnected from fair markets, modern practices, and the buyers who would pay a premium for their produce and craftsmanship. The challenge is not the product; it is the pipeline. JaBaSu builds that pipeline.

This sector is JaBaSu's most distinctive offering — the Odisha Market Connect Platform creates direct links between producers and buyers, turning corporate procurement into a sustainable livelihood CSR model.

Areas of Engagement

  • FPO formation, handholding, and federation — from grain to cashew to horticulture
  • Organic and natural farming certification — connecting farmers to premium urban markets
  • Millets revival — Kodo, Kutki, Ragi, Suan — linked to urban health and export markets
  • Minor Forest Produce (MFP) — fair price, processing, and branding for tribal collectors
  • Artisan cluster development — design intervention, quality standardisation, GI tag utilisation
  • E-commerce and digital marketplace onboarding — Amazon Karigar, GoCoop, Craftsvilla, Etsy
  • Corporate gifting and bulk sourcing — linking CSR budgets directly to artisan income
  • Odisha Market Connect Platform — the definitive buyer-producer marketplace for Odisha
Odisha Millets Mission

Odisha has pioneered millet promotion in India. JaBaSu connects Odisha Millets Mission-linked NGOs to corporate canteens, health food brands, and export markets — creating premium price realisation for tribal farmers.

Market-as-CSR

A unique JaBaSu proposition: companies can satisfy CSR obligations while sourcing artisan products and organic produce for their offices, events, and gift programmes. Impact and procurement — combined.

Artisan Cluster Support

Sambalpuri ikat, Pipili appliqué, Cuttack silver filigree, Dhokra metal casting — each artisan cluster receives JaBaSu's full support: design, quality, market, and digital presence.

Key Partnerships

OHDC, Utkalika, NABARD, SFAC, GI Registry of India, Odisha Millet Mission, TRIFED, National Cooperative Export Limited

FPOMilletsMFPGI TagsE-commerceNABARDTRIFED

The Intersection Is Where Impact Lives

JaBaSu's cross-sector presence creates unique convergence opportunities — where insights from one sector transform practice in another, and where funding from one domain can be leveraged to benefit another.

Education × Culture
Integrating Odia folk traditions into school curricula — children learn mother-tongue literacy through Pattachitra stories, Gotipua performance, and local oral history.
Women × Agriculture
Women-led FPOs and SHGs operating as the backbone of organic farming transitions — combining Mission Shakti infrastructure with Odisha Millets Mission market linkages.
Tribal Welfare × Environment
Community Forest Rights recognition combined with eco-tourism and sustainable MFP enterprises — turning forest protection into livelihood for Odisha's tribal communities.